Case Studies ‣‣ Australia ‣‣ Corporate
How Revolutionary New Parking Technology Transformed This Iconic Melbourne Skyrise
Melbourne’s iconic Collins Street is one of the crowning jewels of the city’s unique tapestry of urban laneways and roads. As one of the most congested streets in the country, one building needed a unique car parking solution to meet the challenges of the future, efficiently managing traffic for the street’s litany of global brands and diverse businesses.
477 Collins St features over 38 levels of office space and 410 car parking spaces, meaning an older parking management system wouldn’t have cut it. The building’s management needed something that would be efficient and last well into the future.
That’s where Watermelon Parking came in. When the futuristic Watermelon Parking terminal was introduced to the building, it unlocked an entirely fresh parking experience for drivers.
The Watermelon terminal is an incredibly compact and powerful window into a seamless set of software solutions. Scalable from the smallest to the largest operator, it was perfect for 477 Colins St.
Drivers could enter the building and quickly recognise instructions on the state-of-the-art 10″ colour screen, which would then usher them through automatically. Upon exit, they had multiple payment and access options with the touch screen, backed by a cloud-based control centre featuring online receipts.
But the journey didn’t stop there: a personalised loyalty system also meant even more incentives and future touchpoints for customers beyond the carpark.
This was all backed by an online analytics platform that allowed the building management to track its performance in real time.
Watermelon Parking proved to be a futuristic match made in heaven for the avant garde building. It blew away older, inefficient systems that left drivers and building owners frustrated.
“I’ve always believed you get a good answer by argument.”
That’s from Sir Nicholas Grimshaw, who heads up the design firm behind 477 Colins St.
Thanks to Watermelon Parking, customers and building operators no longer needed to argue for an answer to the question: “Why can’t car parking be better”?